The Men’s and Women’s basketball Mid-American Conference Tournament. The Toledo Men’s and Women’s basketball teams attended the tournament.
MAC Tournament 2023
The Need: Cover the Toledo teams from a media perspective and create timely content for social media and our tournament web page.
Role: Videographer/Content Lead
Phase I: I worked with my social media intern to create a content plan for the tournament. She created the plan that included photos, videos, captions, etc.
The Idea: Create a content plan, get a team together, and capture content.
Phase II: I helped select the team of creatives and their roles (2 videographers, 1 social media, 2 photographers, and myself), created travel plans, and made an itinerary for the team.
Phase III: Throughout the tournament, we covered multiple games a day, and edited content after and in between games. This included a post-tournament recap video.
Outcomes:
Social Media Stats
Kept our audience up to date and provided unique perspectives and behind the scene looks into the tournament.
Provided quality photos and videos for players, coaches, fans, and new audiences
Team: Photographers: Haley Boehm & Katie Manger | Videographers: Kofi O & Will Turner | Social Media Manager: Bree Bee